E-commerce Revenue in Greece (2026)
Updated March 2026 · Greece · Ecommerce
€12.5 billion ($14.0 billion)
Total E-commerce Revenue
Greece's e-commerce revenue is expected to reach €12.5 billion in 2026.
55%
Online Retail Penetration Rate
Over half of retail sales in Greece will be conducted online by 2026.
8.2 million
Number of E-commerce Users
Approximately 8.2 million Greeks will shop online in 2026.
€1,520 ($1,700)
Average E-commerce Spend per Capita
The average Greek consumer will spend €1,520 annually online.
65%
Mobile Commerce Share
Mobile devices will account for 65% of e-commerce transactions in Greece.
Key Insight: In 2026, Greece's e-commerce sector will see substantial growth, with revenues reaching €12.5 billion. This reflects increased internet adoption, improved digital infrastructure, and changing consumer preferences towards online shopping. Small and medium-sized businesses are expanding their online presence, contributing to the sector's overall expansion.
The rise in mobile commerce, which will comprise 65% of transactions, highlights the importance of mobile-friendly platforms. As digital literacy improves and payment security advances, Greece's e-commerce market is poised for continued growth, making it a vital component of the country's retail landscape.
Frequently Asked Questions
What is the projected e-commerce revenue in Greece for 2026?
It is expected to reach €12.5 billion ($14.0 billion) in 2026.
What percentage of retail sales will be online in Greece by 2026?
Online retail penetration is projected to be 55% in 2026.
Methodology
These projections for Greece are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
This Statistic in Other Countries
More Statistics for Greece
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.