E-commerce Statistics in Australia (2026)
Updated March 2026 · Australia · Ecommerce
$150
Average Order Value
Australian dollars
A$45 billion
Total E-commerce Revenue
Australian dollars
15 million
Number of Online Shoppers
Australian consumers
65%
Mobile Commerce Penetration
percentage of online transactions via mobile devices
7 minutes
Average Session Duration
per shopper
Key Insight: Australia's e-commerce landscape in 2026 shows a steady increase in average order value, reflecting growing consumer confidence and premium product purchases. The total market revenue surpasses A$45 billion, driven by a robust digital infrastructure and high smartphone penetration. Online shopping remains popular among younger demographics, with mobile commerce accounting for 65% of transactions, indicating a shift toward mobile-first shopping experiences.
Consumers are spending more time per session, averaging 7 minutes, which suggests enhanced engagement and well-optimized online platforms. The large base of 15 million online shoppers highlights the country’s digital maturity and expanding e-commerce ecosystem. Retailers are focusing on personalized experiences and fast delivery to capitalize on this growth, ensuring Australia remains a key player in the Asia-Pacific digital economy.
Frequently Asked Questions
What is the average order value for Australian e-commerce in 2026?
The average order value in Australia is projected to be $150 AUD in 2026, reflecting increased consumer spending and premium product sales.
How significant is mobile commerce in Australia’s online shopping?
Mobile commerce accounts for 65% of online transactions, indicating a major shift toward mobile-first shopping behaviors in Australia.
Methodology
These projections for Australia are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.