Mobile App Retention Statistics in United Kingdom (2026)
Updated March 2026 · United Kingdom · Mobile Marketing
25%
Average App Retention Rate (Day 30)
UK mobile app users retained after 30 days in 2026
18 million
Average Monthly Active Users (MAU)
Total active users across popular apps in the UK in 2026
£12 ($15.60)
Average Revenue per User (ARPU)
Average monthly revenue per user from mobile apps in 2026
£2.4 billion ($3.12 billion)
Mobile Ad Spend
UK advertisers' expenditure on mobile marketing in 2026
£2.50 ($3.25)
Average Cost per Install (CPI)
Cost to acquire a new app user in the UK in 2026
Key Insight: In 2026, the UK sees a steady app retention rate of 25% after 30 days, indicating strong user engagement despite competitive markets. The widespread adoption of mobile technology has led to approximately 18 million monthly active users, reflecting high digital activity levels across the country. Revenue per user continues to grow, supporting a thriving app economy that benefits developers and marketers alike.
Mobile marketing investments remain substantial, with £2.4 billion spent on advertising, emphasizing the importance of targeted campaigns. The cost per install has slightly increased but remains manageable, encouraging continued growth in user acquisition strategies. Overall, these metrics demonstrate the UK’s mature mobile app ecosystem and evolving consumer behavior in 2026.
Frequently Asked Questions
What is the average app retention rate in the UK in 2026?
The average app retention rate after 30 days is approximately 25%, showing solid user engagement levels.
How much do UK advertisers spend on mobile marketing in 2026?
UK mobile ad spend reaches about £2.4 billion ($3.12 billion) in 2026, reflecting significant investment in digital marketing.
Methodology
These projections for United Kingdom are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.