Average Order Value Statistics in Morocco (2026)
Updated March 2026 · Morocco · Ecommerce
€55
Average Order Value
Represents the typical e-commerce order value in Morocco in 2026.
8.2 million
Number of Online Shoppers
Total number of individuals shopping online in Morocco in 2026.
MAD 35 billion (approx. $3.7 billion USD)
E-commerce Market Revenue
Total revenue generated by e-commerce sector in Morocco for 2026.
68%
Mobile Commerce Penetration
Percentage of online sales conducted via mobile devices in Morocco.
4.2 times/year
Average Transaction Frequency
Average number of online transactions per shopper annually in Morocco.
Key Insight: The Moroccan e-commerce landscape in 2026 shows an increasing average order value of €55, reflecting growing consumer confidence and higher spending per transaction. With over 8.2 million online shoppers, the sector continues to expand rapidly, driven by improved internet access and smartphone penetration. Mobile commerce accounts for nearly 70% of all online sales, highlighting the importance of mobile-friendly platforms for businesses targeting Moroccan consumers.
E-commerce revenue in Morocco is projected to reach approximately MAD 35 billion, signaling robust market growth. Consumers are shopping more frequently, averaging over four transactions per year, which indicates a healthy and active online shopping environment. Continued investments in logistics, digital payment systems, and marketing strategies will likely sustain this upward trend, making Morocco a notable emerging market in North Africa’s digital economy.
Frequently Asked Questions
What is the average order value in Morocco's e-commerce sector in 2026?
The average order value in Morocco's e-commerce sector is projected to be €55 in 2026.
How many Moroccans are shopping online in 2026?
Approximately 8.2 million Moroccans are expected to shop online in 2026.
Methodology
These projections for Morocco are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
This Statistic in Other Countries
More Statistics for Morocco
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.