AI Search Adoption Statistics in Morocco (2026)
Updated March 2026 · Morocco · Search Engine
45%
AI Search User Penetration
Percentage of internet users engaging with AI-powered search engines in Morocco
Google 78%, Bing 12%, Others 10%
Market Share of Leading Search Engines
Distribution of search engine usage among Moroccan users in 2026
24
Average Daily Search Queries per User
Average number of searches performed daily by active users
MAD 1.5 billion (~USD 150 million)
Investment in AI Search Technologies
Moroccan companies' annual investment in AI search solutions
72/100
Digital Infrastructure Readiness Index
Assessment of Morocco's digital infrastructure supporting AI search adoption
Key Insight: Morocco has seen a significant rise in AI search adoption, with nearly half of internet users engaging with AI-powered search engines by 2026. This growth is driven by increased mobile internet penetration and government initiatives promoting digital literacy. The dominance of Google remains strong, but local and regional search engines are beginning to gain ground, reflecting changing user preferences and regional content relevance.
Investment in AI search technologies continues to grow, with Moroccan firms allocating substantial funds towards developing localized search solutions. The country's digital infrastructure, rated at 72 out of 100, supports this expansion, although challenges remain in rural areas. Overall, Morocco's digital ecosystem is rapidly evolving, positioning it as a promising market for AI-driven search innovation in North Africa.
Frequently Asked Questions
What is the current market share of AI search engines in Morocco?
Google dominates with 78%, followed by Bing at 12%, and other search engines making up 10% in 2026.
How much are Moroccan companies investing in AI search technology?
They are investing approximately MAD 1.5 billion (~USD 150 million) annually to develop and adopt AI search solutions.
Methodology
These projections for Morocco are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.