E-commerce Revenue Statistics in Ireland (2026)
Updated March 2026 · Ireland · Ecommerce
€35 billion
Total E-commerce Revenue
Ireland's e-commerce revenue in 2026
€85
Average Transaction Value
Average value per online purchase in Ireland in 2026
4.8 million
Number of Online Shoppers
Total online shoppers in Ireland in 2026
65%
Mobile Commerce Share
Percentage of e-commerce transactions via mobile devices
78%
E-commerce Penetration Rate
Percentage of internet users shopping online in Ireland
Key Insight: Ireland's e-commerce sector has experienced substantial growth, with revenue reaching €35 billion in 2026. The increasing smartphone adoption and improved digital infrastructure have contributed significantly to this surge. Irish consumers are more comfortable shopping online, driven by convenience and a broader range of products. Small and medium-sized enterprises are also expanding their online presence, boosting overall market size and competitiveness.
Mobile commerce now accounts for 65% of all online transactions, reflecting a shift towards mobile-first shopping experiences. The e-commerce penetration rate stands at 78%, indicating widespread adoption among internet users. This growth has fostered a dynamic digital economy, attracting international brands and fostering local startups. Continued investment in digital payment solutions and logistics will likely sustain this upward trajectory in Ireland's e-commerce landscape.
Frequently Asked Questions
What is driving e-commerce growth in Ireland?
Factors include rising smartphone usage, improved broadband, and a preference for convenient online shopping, especially post-pandemic.
Which sectors dominate Ireland’s e-commerce market?
Retail, electronics, and fashion are the leading sectors, with significant growth in online grocery and health products.
Methodology
These projections for Ireland are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.