Social Commerce Trust Statistics in Gambia (2026)
Updated March 2026 · Gambia · Social Commerce
1.2 billion
Total Social Commerce Revenue (GMD)
Gambian Dalasi
850,000
Number of Social Commerce Users
people
2,500
Average Monthly Online Spend per User (GMD)
Gambian Dalasi
35%
Social Commerce Penetration Rate
population
Facebook, WhatsApp, Instagram
Popular Platforms
social media platforms
Key Insight: By 2026, social commerce in Gambia has seen significant growth, with revenue reaching 1.2 billion GMD. The increasing number of users actively shopping through social media platforms reflects improved internet access and mobile penetration. The average spend indicates a strong engagement among young consumers and small business entrepreneurs who leverage social channels for sales.
The high penetration rate signifies social commerce's vital role in Gambian retail. Platforms like Facebook, WhatsApp, and Instagram dominate, facilitating direct transactions and peer-to-peer sales. This trend supports local businesses and boosts the economy by expanding digital marketplaces, making social commerce a key driver for economic development in Gambia's digital ecosystem.
Frequently Asked Questions
What is the most popular social commerce platform in Gambia?
Facebook remains the most popular platform for social commerce, followed by WhatsApp and Instagram, due to their widespread use and ease of transaction.
How has social commerce impacted small businesses in Gambia?
Social commerce has enabled small businesses to reach a broader audience, increase sales, and reduce costs, fostering economic growth and entrepreneurship.
Methodology
These projections for Gambia are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.