Short-Form Video Marketing Statistics in Canada (2026)
Updated March 2026 · Canada · Video Marketing
18 million
Monthly Short-Form Video Users
Number of Canadians using short-form video platforms monthly in 2026
48 minutes
Average Daily Viewing Time
Average daily time Canadians spend watching short-form videos in 2026
1.2 billion CAD
Video Ad Spend (CAD)
Total advertising expenditure on short-form video ads in Canada in 2026
TikTok 45%, Instagram Reels 30%, YouTube Shorts 20%
Top Platform Share
Percentage distribution of platform usage among Canadian short-form video consumers
300 million CAD
Influencer Marketing Revenue (CAD)
Revenue generated from influencer campaigns on short-form videos in Canada in 2026
Key Insight: In 2026, approximately 18 million Canadians regularly engage with short-form videos, reflecting their popularity across age groups. The average viewer spends nearly 48 minutes daily on platforms like TikTok, Instagram Reels, and YouTube Shorts, highlighting extensive user engagement. Businesses increasingly leverage these platforms for targeted advertising, with ad spend reaching CAD 1.2 billion, signifying robust market growth and digital adoption.
The dominance of TikTok, holding 45% of the platform share, indicates its leading role in Canada's short-form video scene. Influencer marketing continues to thrive, generating CAD 300 million in revenue, driven by brands seeking authentic content. Overall, Canada's short-form video landscape in 2026 demonstrates mature user engagement and substantial economic impact, shaping modern digital marketing strategies.
Frequently Asked Questions
What is the most popular short-form video platform in Canada in 2026?
TikTok remains the most popular platform, capturing 45% of the market share among Canadian users.
How much are Canadian brands investing in short-form video advertising in 2026?
Canadian brands are investing approximately CAD 1.2 billion in short-form video advertising this year.
Methodology
These projections for Canada are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.