E-Commerce Revenue Statistics in Bulgaria (2026)
Updated April 2026 · Bulgaria · Ecommerce
1.2 billion USD
Total E-commerce Revenue
Bulgaria's e-commerce revenue in 2026
35%
Online Retail Penetration
Percentage of retail sales conducted online
€55
Average Order Value
Average transaction value in Bulgaria's e-commerce
65%
Mobile Commerce Share
E-commerce transactions via mobile devices
3.5 million
Number of E-commerce Shoppers
Consumers actively purchasing online in Bulgaria
Key Insight: Bulgaria's e-commerce sector is projected to reach 1.2 billion USD in revenue by 2026, driven by increased internet penetration and smartphone adoption. The online retail penetration of 35% indicates a significant shift towards digital shopping, supported by improved logistics and payment solutions. The average order value of €55 reflects growing consumer confidence and a broader product range available online.
Mobile commerce continues to dominate Bulgaria's e-commerce landscape, accounting for 65% of transactions. With 3.5 million active online shoppers, the market is expanding rapidly, especially among younger demographics. This growth presents opportunities for local businesses to leverage digital marketing and enhance their online presence, fostering a robust digital economy in Bulgaria.
Frequently Asked Questions
What are the main drivers of e-commerce growth in Bulgaria?
Increased internet and smartphone penetration, improved logistics, secure payment options, and changing consumer preferences are key drivers.
How is mobile commerce impacting Bulgaria's e-commerce market?
Mobile commerce accounts for 65% of transactions, making it essential for businesses to optimize their platforms for mobile users.
Methodology
These projections for Bulgaria are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: April 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.