Connected TV Advertising Statistics in India (2026)
Updated March 2026 · India · Digital Advertising
2.85
Connected TV Ad Spend (USD billion)
Total connected TV ad expenditure in India for 2026.
18.5
Percentage of Digital Ad Budget
Share of digital advertising budget allocated to connected TV in India.
180
Number of Connected TV Users (millions)
Estimated number of connected TV users in India in 2026.
2.2
Average Daily Connected TV Usage (hours)
Average daily hours spent on connected TV devices per user.
68%
Digital Ad Reach on Connected TV
Percentage of internet users reachable via connected TV advertising.
Key Insight: In 2026, India’s connected TV advertising market is projected to reach nearly $2.85 billion, reflecting rapid digital transformation and increased consumer engagement. The sector now accounts for 18.5% of the overall digital ad budget, driven by rising adoption of smart TVs and streaming platforms. With 180 million connected TV users, advertisers are capitalizing on targeted advertising opportunities, boosting brand visibility across diverse demographics.
Average daily usage of connected TV devices has increased to 2.2 hours per user, indicating deeper consumer integration with digital content. The extensive reach of 68% of internet users demonstrates the platform's growing influence in India’s digital advertising landscape. Marketers are leveraging this trend to enhance ad effectiveness and foster stronger consumer connections, ensuring continued growth in the connected TV segment.
Frequently Asked Questions
What is driving the growth of connected TV advertising in India?
The increasing adoption of smart TVs, affordable streaming services, and higher consumer engagement are key factors fueling growth.
How effective is connected TV advertising in India?
With a reach of 68% of internet users and growing ad spend, connected TV offers highly targeted and engaging advertising opportunities.
Methodology
These projections for India are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.