Video Engagement Rate Statistics in Vietnam (2026)
Updated March 2026 · Vietnam · Video Marketing
8.7%
Average Video Engagement Rate
Vietnamese social media platforms
1.2 billion
Number of Video Views per Day
Vietnamese internet users
2.5 minutes
Average Watch Time per Video
Vietnamese mobile users
$150 million
Video Marketing Budget (USD)
Vietnamese brands and advertisers
78%
Percentage of Brands Using Video Ads
Vietnamese marketing agencies
Key Insight: Vietnam's digital landscape in 2026 showcases a robust growth in video engagement, with the average engagement rate reaching 8.7%. Video content continues to dominate social media, with over 1.2 billion views daily among Vietnamese internet users. Mobile consumption drives longer watch times, averaging 2.5 minutes per video, reflecting the country's increasing mobile-first approach to digital media.
Businesses in Vietnam are investing heavily in video marketing, with budgets reaching approximately $150 million USD this year. A significant 78% of brands now incorporate video advertising strategies, leveraging platforms like TikTok, YouTube, and Facebook to connect with younger demographics. This trend signifies a maturation of Vietnam's digital marketing ecosystem, emphasizing the importance of engaging visual content.
Frequently Asked Questions
What is the primary platform for video marketing in Vietnam?
TikTok and Facebook remain the most popular platforms for video marketing in Vietnam, attracting the largest audiences and highest engagement rates.
How has video engagement influenced advertising strategies in Vietnam?
Higher engagement rates have led Vietnamese brands to prioritize video content, increasing investment in video ads to boost brand visibility and consumer interaction.
Methodology
These projections for Vietnam are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
This Statistic in Other Countries
More Statistics for Vietnam
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.