Social Commerce Demographics in Suriname (2026)
Updated March 2026 · Suriname · Social Commerce
1.25 million
Total social media users
Represents approximately 65% of Suriname's population
42%
Social commerce penetration rate
Percentage of social media users engaging in social commerce activities
USD 85
Average monthly social commerce spend
Average amount spent per user on social commerce platforms
Facebook Marketplace
Top social commerce platform
Most popular platform for buying and selling in Suriname
58%
Female social commerce buyers
Majority of social commerce users are women aged 25-44
Key Insight: By 2026, Suriname's social commerce ecosystem has expanded significantly, with over 1.25 million users actively engaging in buying and selling via social media platforms. The penetration rate of 42% indicates a strong digital shift, especially among women aged 25-44 who constitute 58% of buyers. Facebook Marketplace remains the dominant platform, reflecting its accessibility and user familiarity in Suriname's market landscape.
The average monthly social commerce expenditure of USD 85 demonstrates increasing consumer confidence and convenience in online transactions. As digital literacy improves, more small businesses and individual sellers leverage social platforms to reach customers, fueling economic activity. Continued growth is expected as mobile penetration and internet access deepen across Suriname's urban and rural areas.
Frequently Asked Questions
What is the primary social commerce platform in Suriname?
Facebook Marketplace is the leading platform, favored for its wide reach and ease of use among Suriname's social media users.
What demographic groups are most active in social commerce in Suriname?
Women aged 25-44 are the most active, making up 58% of social commerce buyers, driven by their engagement with online shopping and community groups.
Methodology
These projections for Suriname are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.