Digital Ad Fraud Statistics in Poland (2026)
Updated March 2026 · Poland · Digital Advertising
€2.4 billion
Total Digital Ad Spend
Poland's digital ad expenditure in 2026
4.8%
Ad Fraud Rate
Estimated percentage of digital ad fraud in Poland
62%
Mobile Ad Spend Share
Proportion of ad spend on mobile platforms
€0.35
Average Cost per Click (CPC)
Average CPC for digital ads in Poland
28,500
Number of Digital Ad Campaigns
Total digital advertising campaigns conducted in 2026
Key Insight: Poland's digital advertising sector in 2026 continues to grow rapidly, with total ad spend reaching €2.4 billion. Despite this growth, the industry faces challenges from digital ad fraud, which is estimated to account for 4.8% of all digital ad traffic. Mobile advertising dominates, making up over 60% of total ad expenditure, reflecting the country's increasing mobile internet usage.
The average CPC has remained competitive at €0.35, encouraging more businesses to invest in digital marketing. With nearly 28,500 campaigns running in 2026, Polish marketers are leveraging digital channels to target diverse audiences, although continued efforts are needed to combat ad fraud and maximize ROI.
Frequently Asked Questions
What is the main challenge for digital advertising in Poland in 2026?
Digital ad fraud remains a significant challenge, accounting for nearly 5% of all digital ad traffic, which can impact campaign effectiveness.
How much is Poland expected to spend on digital advertising in 2026?
Poland's total digital ad spend is projected to reach €2.4 billion in 2026, reflecting continued growth in the industry.
Methodology
These projections for Poland are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
This Statistic in Other Countries
More Statistics for Poland
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.