Live Commerce Statistics in Democratic Republic of Congo (2026)
Updated March 2026 · Democratic Republic of Congo · Social Commerce
12 million
Number of social commerce users
Estimated active social commerce users in DRC in 2026
8.5 million
Average daily live commerce viewership
Average daily viewers watching live commerce streams
USD 1.2 billion
Total social commerce sales volume
Projected annual sales through social commerce platforms
68%
Mobile commerce penetration rate
Percentage of social commerce transactions made via mobile devices
45%
Percentage of social commerce buyers
Share of internet users engaging in social commerce activities
Key Insight: The Democratic Republic of Congo's social commerce sector is experiencing rapid growth, with an estimated 12 million active users by 2026. Mobile devices dominate transactions, accounting for 68% of sales, reflecting widespread mobile internet access. Live commerce streams attract around 8.5 million viewers daily, indicating strong consumer engagement and increasing trust in online sellers.
This expanding digital economy is projected to generate USD 1.2 billion annually, signaling significant opportunities for local entrepreneurs and international brands. As internet infrastructure improves, social commerce is expected to become a primary shopping channel for many Congolese consumers, driving more innovative marketing and payment solutions tailored to local needs.
Frequently Asked Questions
What is driving growth in DRC's social commerce sector?
Increasing mobile internet access, affordable smartphones, and improved logistics are key factors fueling social commerce growth in DRC.
How are live commerce streams influencing consumer behavior?
Live streams boost trust and impulse buying, making shopping more interactive and engaging for DRC consumers.
Methodology
These projections for Democratic Republic of Congo are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.