Email Click Through Rate Statistics in Brazil (2026)
Updated March 2026 · Brazil · Email Marketing
4.8%
Average Email Click-Through Rate
Brazil
USD 45 per USD 1 spent
Email Marketing ROI
Brazil
65%
Mobile Email Open Rate
Brazil
78%
Percentage of Businesses Using Email Marketing
Brazil
12,000 contacts
Average Email List Size
Brazil
Key Insight: Brazil's email marketing landscape in 2026 shows an average click-through rate of 4.8%, reflecting increasing engagement among consumers. The high mobile open rate of 65% indicates the importance of mobile-optimized campaigns. With a robust ROI of USD 45 per USD 1 spent, businesses continue to prioritize email marketing as a cost-effective channel. The widespread adoption, with 78% of businesses utilizing email marketing, demonstrates its significance in Brazil's digital marketing ecosystem.
The average email list size reaching 12,000 contacts suggests sophisticated segmentation strategies. As digital penetration deepens, companies are investing more in personalized content to boost engagement. The rising mobile usage underscores the need for mobile-friendly designs. Overall, Brazil's email marketing is poised for continued growth, driven by technological adoption and consumer responsiveness to targeted campaigns.
Frequently Asked Questions
What is the average email click-through rate in Brazil in 2026?
The average email click-through rate in Brazil is projected to be 4.8% in 2026.
How significant is mobile usage for email marketing in Brazil?
Mobile email open rates are about 65%, highlighting the importance of mobile-optimized campaigns in Brazil.
Methodology
These projections for Brazil are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.