Email Open Rate Statistics in Vietnam (2026)
Updated March 2026 · Vietnam · Email Marketing
27.5%
Average Email Open Rate
Vietnamese email campaigns
3.8%
Average Click-Through Rate
2026 digital marketing benchmarks
$42 per $1 spent
Email Marketing ROI
Vietnamese businesses
68 million
Number of Email Subscribers
Vietnam's digital consumers
72%
Mobile Email Open Rate
Mobile device usage in Vietnam
Key Insight: Vietnam's email marketing landscape in 2026 reflects a steady increase in engagement, with open rates reaching 27.5%. The high mobile email open rate of 72% indicates mobile-first strategies are crucial for marketers. Businesses continue to see strong ROI, averaging $42 for every dollar spent, driven by expanding internet penetration and e-commerce growth across the country.
The growing subscriber base of 68 million demonstrates Vietnam's expanding digital economy. Marketers are increasingly leveraging personalized email content to improve open and click-through rates. As digital literacy improves, email marketing remains a vital channel for brand communication and customer retention in Vietnam's rapidly evolving market.
Frequently Asked Questions
What is the average email open rate in Vietnam in 2026?
The average email open rate in Vietnam in 2026 is approximately 27.5%, reflecting increased engagement in digital marketing campaigns.
How effective is email marketing for Vietnamese businesses in 2026?
Email marketing in Vietnam offers an ROI of about $42 per $1 spent, making it a highly effective channel for customer engagement and sales.
Methodology
These projections for Vietnam are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.