Email Marketing Revenue Statistics in Vietnam (2026)
Updated March 2026 · Vietnam · Email Marketing
$1.2 billion
Email Marketing Revenue (USD)
Projected revenue generated from email marketing campaigns in Vietnam in 2026.
72%
Email Marketing Penetration Rate
Percentage of businesses actively using email marketing in Vietnam in 2026.
24.5%
Average Email Open Rate
Average percentage of marketing emails opened by recipients in Vietnam.
38 million
Number of Email Subscribers (millions)
Total number of active email subscribers across Vietnam.
81%
Mobile Email Usage Rate
Proportion of email opens on mobile devices in Vietnam in 2026.
Key Insight: Vietnam's email marketing revenue is projected to reach approximately $1.2 billion in 2026, reflecting rapid digital adoption and increased business engagement online. The high penetration rate of 72% indicates widespread use among enterprises, driven by mobile access and affordable internet. Marketers are focusing on personalized content to improve open rates, which stand at 24.5%, indicating room for optimization.
Frequently Asked Questions
What is the main driver behind email marketing growth in Vietnam?
The rapid increase in internet penetration and smartphone usage has significantly boosted email marketing activities.
How can Vietnamese businesses improve email open rates?
By personalizing content, optimizing for mobile devices, and timing emails appropriately to target audiences.
Methodology
These projections for Vietnam are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.