Email Click Through Rate Statistics in South Africa (2026)
Updated March 2026 · South Africa · Email Marketing
3.8%
Average Email Click-Through Rate
South Africa
23 million
Total Email Users
South Africa
18.5%
Average Open Rate
South Africa
R2.3 billion (approx. USD 155 million)
Email Marketing Revenue
South Africa
76%
Mobile Email Access Percentage
South Africa
Key Insight: South Africa's email marketing landscape continues to grow steadily in 2026, with an average click-through rate of 3.8%. The increasing number of email users, now at 23 million, reflects higher digital adoption and mobile engagement. Marketers are focusing on personalized content to improve engagement rates, especially on mobile devices, which account for over three-quarters of email access.
Revenue generated from email marketing in South Africa has reached approximately R2.3 billion, underscoring its importance in digital marketing strategies. Businesses are leveraging localized content and targeted campaigns to maximize ROI. As digital maturity increases, email remains a vital channel for customer retention and brand awareness in the country.
Frequently Asked Questions
What is the average email click-through rate in South Africa in 2026?
The average email click-through rate in South Africa for 2026 is approximately 3.8%.
How many email users are there in South Africa in 2026?
There are about 23 million email users in South Africa in 2026.
Methodology
These projections for South Africa are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.