Social Commerce Categories Statistics in Sao Tome and Principe (2026)
Updated March 2026 · Sao Tome and Principe · Social Commerce
85,000
Number of social commerce users
Represents approximately 15% of the population
₡12,500 (≈$200 USD)
Average monthly social commerce spending per user
Indicates growing consumer confidence in online transactions
Facebook Marketplace
Most popular social commerce platform
Remains the leading platform for local buying and selling
78%
Percentage of social commerce sales via mobile devices
Reflects high mobile penetration and preference
22,000
Number of active social sellers
Majority are small local entrepreneurs
Key Insight: Social commerce in Sao Tome and Principe has seen significant growth by 2026, with around 85,000 users actively engaged in online buying. The majority prefer mobile platforms, especially Facebook Marketplace, due to widespread smartphone access. Consumer trust in digital payments continues to rise, facilitating increased transaction volumes and variety of products available locally.
The online selling community has expanded to over 22,000 active sellers, mainly small businesses and individual entrepreneurs. This growth supports local economic development and offers consumers more diverse options. As digital infrastructure improves, social commerce is poised to become an essential part of the country's retail landscape, further boosting economic activity.
Frequently Asked Questions
What is the most used social commerce platform in Sao Tome and Principe in 2026?
Facebook Marketplace remains the most popular platform for social commerce in Sao Tome and Principe in 2026.
How has mobile usage impacted social commerce in Sao Tome and Principe?
With 78% of sales via mobile devices, high mobile penetration has significantly increased access and participation in social commerce.
Methodology
These projections for Sao Tome and Principe are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.