Influencer Platform Preference Statistics in Ireland (2026)
Updated March 2026 · Ireland · Influencer Marketing
72%
Popular Influencer Platforms
Percentage of Irish brands using Instagram for influencer marketing
4.8%
Average Influencer Engagement Rate
Average engagement rate on TikTok influencers in Ireland
€12 million
Influencer Marketing Budget
Annual influencer marketing spending in Ireland (2026)
45,000
Influencer Follower Count
Average follower count of top Irish micro-influencers
Video Content 68%
Influencer Content Type Preference
Preference for video-based content among Irish brands
Key Insight: In 2026, Irish brands predominantly favor Instagram for influencer marketing, with 72% leveraging it to reach target audiences. TikTok's popularity continues to rise, boasting an average engagement rate of 4.8%, reflecting its significance in digital marketing strategies. The influencer marketing budget has increased to €12 million, indicating strong growth in digital advertising spending within Ireland's evolving online landscape.
Most Irish micro-influencers have follower counts around 45,000, making them highly effective for targeted campaigns. Video content remains the preferred format, accounting for 68% of influencer posts, which aligns with global trends favoring dynamic visual storytelling. Such preferences demonstrate Ireland's shift toward engaging, video-centric influencer marketing to boost brand visibility and consumer interaction.
Frequently Asked Questions
Which social media platform is most popular for influencer marketing in Ireland?
Instagram remains the most popular platform, with 72% of Irish brands using it for influencer campaigns in 2026.
What is the average engagement rate for influencers in Ireland?
The average engagement rate on TikTok influencers in Ireland is approximately 4.8% in 2026.
Methodology
These projections for Ireland are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.