Shopping Ads Performance Statistics in Gambia (2026)
Updated March 2026 · Gambia · Ppc Advertising
2.3%
Average Click-Through Rate (CTR)
Gambian digital ads
0.15 USD
Average Cost Per Click (CPC)
Local PPC campaigns
GMD 2.1 billion (~$36 million)
Total E-commerce Revenue
National online sales
4.5%
Conversion Rate
Ad campaigns
65%
Mobile Shopping Traffic Share
Device usage for shopping
Key Insight: In 2026, Gambia's shopping ads continue to grow, with a notable increase in mobile shopping traffic, now accounting for 65% of total online shopping visits. The average CPC remains low at $0.15, making PPC advertising accessible for local businesses aiming to expand their reach. The conversion rate of 4.5% indicates improving ad effectiveness, driven by better targeting and tailored local content, boosting overall e-commerce revenue.
E-commerce in Gambia is experiencing steady growth, with an estimated revenue of GMD 2.1 billion (~$36 million). Digital marketers are increasingly adopting shopping ads, leveraging mobile devices to reach Gambian consumers effectively. As digital maturity rises, businesses are investing more in PPC strategies, leading to higher engagement rates and better ROI, fostering a vibrant online shopping environment across the country.
Frequently Asked Questions
What is the average CPC for shopping ads in Gambia in 2026?
The average CPC for shopping ads in Gambia in 2026 is approximately $0.15, making it cost-effective for local advertisers.
How has mobile shopping traffic changed in Gambia by 2026?
Mobile shopping traffic in Gambia has increased to 65% in 2026, reflecting widespread mobile device usage for online purchases.
Methodology
These projections for Gambia are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
This Statistic in Other Countries
More Statistics for Gambia
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.