Short-Form Video and Video Marketing Statistics in China (2026)
Updated March 2026 · China · Video Marketing
680 million
Monthly Active Users on Short-Form Video Apps
Number of active users engaging with short-form videos in China
85 minutes
Average Daily Time Spent on Video Platforms
Average daily viewing time per user in China
¥420 billion (approx. $63 billion)
Video Marketing Revenue
Revenue generated from video marketing in China in 2026
45%
Top Short-Form Video Platform Market Share
Market share held by leading platform Douyin in China
¥85 billion (approx. $12.7 billion)
Influencer Marketing Spend
Annual influencer marketing expenditure in China
Key Insight: Chinese consumers are increasingly receptive to short-form video content, making it a vital component of marketing strategies. With significant investments in influencer marketing, brands are effectively reaching younger audiences. The rapid growth of video consumption highlights China's evolving digital landscape, where innovative content and interactive features are shaping consumer behaviors and digital marketing success.
Frequently Asked Questions
What is the most popular short-form video platform in China in 2026?
Douyin remains the leading platform, holding around 45% of the market share, with TikTok also contributing significantly to user engagement.
How much is China expected to spend on influencer marketing in 2026?
Approximately ¥85 billion (around $12.7 billion), reflecting the importance of influencer collaborations in digital marketing.
Methodology
These projections for China are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.