Key figures
| Metric | Value | Note |
|---|---|---|
| 2024 Spend | $70.1B | |
| 2025 Spend | $82.5B | |
| 2026 Spend | $95.3B | |
| 2024 Revenue | $68.5B | |
| 2026 Revenue | $93.1B |
Overview
The video marketing market continues its exponential growth, driven by the increasing consumption of video content across all digital platforms and its effectiveness in capturing audience attention. Video is now a central component of most digital marketing strategies.
This market includes video advertising, branded content creation, live streaming, short-form video, and video analytics, all aimed at enhancing brand storytelling and audience engagement.
Breakdown
- Video Advertising (In-stream, Out-stream): 55%
- Branded Content Creation: 25%
- Social Video Marketing: 15%
- Video Analytics & Optimization: 5%
Outlook
Video marketing spend is expected to grow, fueled by the rise of short-form video platforms, interactive video formats, and the increasing use of AI for video content personalization and optimization. Live streaming will also continue to gain prominence.
Sources: industry surveys, platform filings, and modeled estimates for 2026