Key figures
| Metric | Value | Note |
|---|---|---|
| 2024 Spend | $255.8B | |
| 2025 Spend | $293.1B | |
| 2026 Spend | $330.5B | |
| 2024 Revenue | $248.2B | |
| 2026 Revenue | $320.1B |
Overview
The mobile marketing sector continues its rapid ascent, reflecting the dominance of mobile devices in daily life and consumer behavior. This market encompasses mobile advertising, app marketing, SMS marketing, location-based marketing, and in-app promotions.
Businesses are increasingly prioritizing mobile-first strategies to engage consumers effectively, leveraging the unique capabilities of smartphones and tablets for personalized and contextual marketing efforts.
Breakdown
- Mobile Advertising (In-app, Mobile Web): 70%
- App Marketing & User Acquisition: 15%
- SMS & Messaging Marketing: 10%
- Location-Based & Proximity Marketing: 5%
Outlook
Mobile marketing spend is expected to grow, driven by advancements in mobile advertising technologies, the expansion of 5G networks, and the increasing integration of AI for personalized mobile experiences. Privacy changes will necessitate new approaches to data utilization.
Sources: industry surveys, platform filings, and modeled estimates for 2026