Key figures
| Platform | Monthly Active Users | Average Time Spent (Hours/Month) |
|---|---|---|
| 45 million | 9.5 | |
| 40 million | 9.0 | |
| TikTok | 28 million | 22.5 |
| X (formerly Twitter) | 18 million | 4.5 |
Social media remains a significant part of digital engagement in the United Kingdom, with platforms like TikTok leading in user time spent. Established networks like Facebook and Instagram continue to command large audiences.
Overview
The social media landscape in the UK is diverse, with a strong presence of global platforms. Video content, particularly short-form, drives high engagement, especially among younger demographics, while established platforms focus on community building and commerce integration.
Breakdown
- Platform Popularity: TikTok sees high engagement, while Facebook and Instagram maintain broad reach.
- Content Consumption: Video, user-generated content, and influencer marketing are key trends.
- Social Commerce Growth: Increasing integration of shopping features within social platforms.
Outlook
Social media usage in the United Kingdom is expected to remain robust in 2026, with platforms enhancing their video capabilities and e-commerce integrations. Continued growth in influencer marketing and the exploration of metaverse-like experiences are anticipated.
Sources: industry surveys, platform filings, and modeled estimates for 2026