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Vietnam Keyword Ranking Distribution Statistics in Vietnam (2026)
Updated March 2026 · Vietnam · Seo
65% Google, 20% Bing, 10% Yahoo, 5% others
Top Search Engines Market Share
Search engine preferences in Vietnam, dominated by Google.
15.2
Average Keyword Ranking Position
Average position of top-ranked keywords in Vietnamese search results.
78%
Mobile Search Traffic Share
Percentage of search traffic coming from mobile devices.
23%
Organic Click-Through Rate (CTR)
Average CTR for top 10 organic search results.
45% content, 30% technical SEO, 25% backlinks
SEO Budget Allocation
Distribution of SEO investment in Vietnam.
Key Insight: Vietnam's digital landscape continues to expand, with Google maintaining a dominant 65% market share among Vietnamese users. The average keyword ranking position has improved to 15.2, indicating effective SEO strategies. Mobile searches account for 78% of total search traffic, emphasizing the importance of mobile optimization. Organic CTR remains steady at 23%, showing room for improvement in search visibility. Businesses are allocating nearly half of their SEO budget to content creation, reflecting a focus on quality content for better rankings.
Frequently Asked Questions
What are the main search engines used in Vietnam in 2026?
Google leads with 65% market share, followed by Bing, Yahoo, and others.
How much is the average SEO budget in Vietnam?
Approximately 45% is allocated to content, 30% to technical SEO, and 25% to backlinks.
Methodology
These projections for Vietnam are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.