Email Marketing ROI Statistics in Vietnam (2026)
Updated March 2026 · Vietnam · Email Marketing
45:1
Average Email Marketing ROI
Vietnamese digital marketers see an average ROI of 45:1 on email campaigns in 2026.
25%
Email Open Rate
The average email open rate in Vietnam reaches 25%, reflecting increasing consumer engagement.
4.5%
Click-Through Rate
Click-through rates for Vietnamese email campaigns stand at 4.5%, indicating effective content targeting.
70%
Mobile Email Engagement
70% of emails are opened on mobile devices, emphasizing mobile optimization importance.
12% annually
Email List Growth Rate
Vietnam's email subscriber list expands at a 12% annual growth rate in 2026.
Key Insight: Vietnam's email marketing landscape in 2026 demonstrates robust growth, with an impressive ROI of 45:1, driven by increased digital adoption and targeted campaigns. Marketers are focusing on personalization and mobile responsiveness to enhance engagement, especially as 70% of users access emails via smartphones.
The steady 12% yearly growth of email subscriber lists indicates expanding digital audiences. As open and click-through rates improve, Vietnamese brands are leveraging email as a cost-effective channel for customer retention and sales conversion amidst a competitive e-commerce environment.
Frequently Asked Questions
What is the main driver of email marketing success in Vietnam?
Personalization and mobile optimization are key factors contributing to higher engagement and ROI in Vietnam's email marketing.
How does Vietnam's email marketing ROI compare globally?
Vietnam's ROI of 45:1 is above the global average, reflecting the country's growing digital maturity and effective marketing strategies.
Methodology
These projections for Vietnam are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.