Email Open Rate Statistics in Netherlands (2026)
Updated March 2026 · Netherlands · Email Marketing
28.5%
Average Email Open Rate
Represents the typical percentage of marketing emails opened by Dutch consumers in 2026.
4.2%
Click-Through Rate (CTR)
Average percentage of recipients clicking links within marketing emails.
€1.35 billion (€1.45 billion USD)
Email Marketing Revenue
Estimated revenue generated from email marketing campaigns in the Netherlands in 2026.
12,300 subscribers
Average Email List Size
Average number of subscribers per Dutch business engaging in email marketing.
62%
Mobile Email Engagement Rate
Percentage of emails opened on mobile devices in the Netherlands in 2026.
Key Insight: In 2026, the Netherlands showcases a consistent email open rate of approximately 28.5%, reflecting effective segmentation and tailored content strategies. The high mobile engagement rate indicates that most Dutch consumers prefer accessing emails via smartphones, emphasizing the importance of mobile-optimized campaigns. Revenue from email marketing continues to grow steadily, reaching around €1.35 billion, signifying mature digital marketing practices among Dutch companies.
Dutch businesses are maintaining healthy engagement levels with an average list size of over 12,000 subscribers, pointing to effective list-building efforts. The click-through rate of 4.2% suggests room for improvement but indicates that targeted and relevant email content resonates well with the audience. Overall, email marketing remains a vital channel in the Netherlands' digital marketing ecosystem, driven by consumer trust and technological adoption.
Frequently Asked Questions
What is the average email open rate in the Netherlands for 2026?
The average email open rate in the Netherlands is approximately 28.5% in 2026.
How significant is mobile email engagement in the Netherlands?
Mobile email engagement accounts for about 62% of all email opens, highlighting mobile's dominance in Dutch email marketing.
Methodology
These projections for Netherlands are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.