Influencer Marketing Spend Statistics in Ireland (2026)
Updated March 2026 · Ireland · Influencer Marketing
€150 million
Total Influencer Marketing Spend
Projected annual investment in influencer marketing in Ireland for 2026
25,000
Number of Influencers Active
Estimated number of active influencers across platforms in Ireland
4.8%
Average Engagement Rate
Average engagement rate for influencer content in Ireland
65%
Market Penetration Rate
Percentage of brands utilizing influencer marketing in Ireland
Instagram
Top Platform for Influencers
Most popular platform for influencer marketing in Ireland
Key Insight: Ireland's influencer marketing sector is expected to reach €150 million in 2026, reflecting a steady increase as brands leverage digital influencers for reach and authenticity. The growing number of active influencers, now estimated at 25,000, demonstrates increased opportunities for brands to connect with niche audiences. Engagement rates remain strong at around 4.8%, indicating effective campaigns and authentic content that resonates with Irish consumers.
Digital adoption continues to rise, with about 65% of brands in Ireland incorporating influencer marketing strategies. Instagram remains the dominant platform, favored for its visual appeal and engagement features. This trend emphasizes the importance of social media in Ireland's marketing landscape, with businesses increasingly investing in influencer collaborations to boost brand visibility and sales.
Frequently Asked Questions
What is the projected influencer marketing spend in Ireland for 2026?
Approximately €150 million, reflecting growth in digital advertising investments.
Which platform is most popular among Irish influencers in 2026?
Instagram remains the leading platform for influencer marketing in Ireland.
Methodology
These projections for Ireland are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.