Social Media Marketing Statistics in Guyana (2026)
Updated March 2026 · Guyana · Social Media Marketing
1.2 million
Total Social Media Users
Guyana's population with active social media accounts in 2026.
39%
Social Media Penetration
Percentage of Guyana's population using social media platforms.
2 hours 15 minutes
Average Daily Social Media Usage
Average time Guyanese spend on social media daily.
G$ 150 million (USD 710,000)
Social Media Advertising Spend
Annual digital ad expenditure in Guyana.
Facebook 45%
Top Platform Market Share
Dominant social media platform in Guyana in 2026.
Key Insight: Guyana's social media landscape in 2026 shows significant growth, with 1.2 million active users representing nearly 40% of the population. The increasing adoption reflects rising digital literacy and smartphone penetration, fueling marketing opportunities for local and international brands. Social media marketing budgets continue to rise, with companies investing in targeted campaigns to reach the expanding online audience.
The most popular platform remains Facebook, capturing 45% of the social media market share, followed by Instagram and WhatsApp. Guyanese users spend over two hours daily on social media, indicating high engagement levels. Marketers are leveraging this trend to boost brand visibility and engagement, making social media a crucial component of digital advertising strategies in Guyana.
Frequently Asked Questions
What is the fastest-growing social media platform in Guyana?
Instagram is experiencing the fastest growth, driven by younger users and influencer marketing.
How much do companies in Guyana spend on social media advertising?
In 2026, businesses spend approximately G$ 150 million (USD 710,000) annually on social media ads.
Methodology
These projections for Guyana are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.