Analytics Data Accuracy Statistics in Gambia (2026)
Updated March 2026 · Gambia · Web Analytics
45%
Internet Penetration Rate
Reflects increased access to the internet across Gambia in 2026.
3 hours 20 minutes
Average Daily Time Spent Online
Indicates growing digital engagement among Gambian users.
78%
Mobile Device Usage
Majority of users access the web via smartphones.
GMD 2.1 billion (~$36 million)
E-commerce Revenue
Significant growth in online shopping and digital transactions.
52%
Social Media Penetration
More Gambians actively use social media platforms in 2026.
Key Insight: Gambia's internet penetration has risen to 45% in 2026, driven by increased mobile device adoption and infrastructure improvements. This has led to higher online activity and digital engagement, with users spending an average of 3 hours 20 minutes online daily. The surge in social media usage, now at 52%, reflects a shift toward digital communication and marketing opportunities for local businesses.
E-commerce is rapidly expanding, with revenues reaching approximately GMD 2.1 billion ($36 million). This growth indicates a burgeoning digital economy, supported by improved payment systems and increased consumer confidence. As digital literacy improves, more Gambians are embracing online services, making 2026 a pivotal year for digital transformation in the country.
Frequently Asked Questions
What is the internet penetration rate in Gambia in 2026?
The internet penetration rate in Gambia reached 45% in 2026, reflecting increased access and infrastructure improvements.
How much is the e-commerce revenue in Gambia for 2026?
E-commerce revenue in Gambia is approximately GMD 2.1 billion, equivalent to about $36 million, showing rapid digital growth.
Methodology
These projections for Gambia are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.