Social Media Users in Cambodia (2026)
Updated April 2026 · Cambodia · Social Media Marketing
9.2 million
Total social media users
Cambodia
55%
Social media penetration rate
Cambodian population
2 hours 45 minutes
Average daily social media usage
Per user
Facebook
Most popular platform
Social media landscape
USD 150 million
Social media advertising spend
Annual expenditure
Key Insight: By 2026, social media usage in Cambodia has surged to over 9 million users, driven by increased smartphone adoption and internet accessibility. The penetration rate reaching 55% indicates a broad digital engagement across urban and rural areas, fueling new marketing opportunities for local and international brands. Facebook remains dominant, but emerging platforms are gradually gaining traction among younger demographics.
Advertising investments in social media have grown significantly, totaling approximately USD 150 million. Businesses increasingly leverage targeted ads and influencer collaborations to reach consumers, reflecting Cambodia's rapid digital transformation. As social media continues to evolve, it will play a vital role in shaping consumer behavior and commerce in Cambodia's dynamic economy.
Frequently Asked Questions
What is the primary social media platform in Cambodia?
Facebook remains the leading social media platform in Cambodia, with the majority of users engaging daily.
How much is spent on social media advertising in Cambodia in 2026?
Approximately USD 150 million is spent annually on social media marketing efforts in Cambodia.
Methodology
These projections for Cambodia are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: April 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
This Statistic in Other Countries
More Statistics for Cambodia
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.