E-commerce and Mobile Commerce Statistics in Bulgaria (2026)
Updated April 2026 · Bulgaria · Ecommerce
3.2 billion
Total E-commerce Revenue (BGN)
Bulgaria's e-commerce revenue in 2026
58%
Mobile Commerce Share (%)
Percentage of e-commerce transactions via mobile devices in Bulgaria
120
Average Transaction Value (BGN)
Average amount spent per transaction in Bulgarian e-commerce in 2026
2.8
Number of Online Shoppers (millions)
Estimated number of online shoppers in Bulgaria
72%
Digital Payment Penetration (%)
Percentage of e-commerce transactions paid digitally in Bulgaria
Key Insight: Bulgaria's e-commerce sector continues to expand rapidly in 2026, with revenue reaching approximately 3.2 billion BGN. Mobile commerce now accounts for over half of all online transactions, reflecting increased smartphone adoption and improved mobile platforms. The average transaction value has stabilized at around 120 BGN, indicating steady consumer spending habits amid economic growth and digital integration.
The online shopping population has grown to nearly 2.8 million Bulgarians, driven by improved logistics and payment options. Digital payment methods, including e-wallets and bank transfers, dominate with a 72% penetration rate. This digital shift enhances consumer convenience and fosters further growth in Bulgaria's digital economy, positioning the country as a notable player in Southeastern Europe's e-commerce landscape.
Frequently Asked Questions
What is the main driver of mobile commerce growth in Bulgaria?
Increased smartphone penetration and improved mobile payment solutions have significantly boosted mobile commerce adoption in Bulgaria.
How does Bulgaria compare to neighboring countries in e-commerce growth?
Bulgaria's e-commerce growth outpaces some neighboring countries due to better digital infrastructure and consumer confidence in online shopping.
Methodology
These projections for Bulgaria are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: April 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.