Key figures
| Metric | Value | Note |
|---|---|---|
| Smartphone Penetration | 90.2% | of population |
| Mobile Commerce Share | 63.8% | of e-commerce GMV |
| Average App Usage Hours | 5h 0m | per day |
| Mobile Internet Users | 30.5 million | |
| Mobile Ad Spend | $11.2 billion |
Overview
Smartphones are the primary device for internet access and digital engagement in Saudi Arabia. High penetration rates drive significant usage of mobile apps, services, and e-commerce platforms.
Breakdown
- Top App Categories by Usage Hours: Social Media (42%), Entertainment (25%), Gaming (13%), Communication (8%), Other (12%)
- Mobile Payment Share (2026): 70% of mobile transactions
- Mobile E-commerce GMV (2026): $35.3 billion
Outlook
Mobile's dominance in Saudi Arabia's digital landscape is expected to continue. Increasing smartphone adoption and reliance on mobile for daily activities will fuel further growth in mobile commerce and app-based services.
Sources: industry surveys, platform filings, and modeled estimates for 2026