Key figures
| Platform | Users (2026) | Time Spent (Avg. min/day) |
|---|---|---|
| 48.2 million | 38 | |
| 42.1 million | 48 | |
| TikTok | 30.5 million | 58 |
| YouTube | 55.0 million | 42 |
Overview
Social media platforms are extremely popular in Turkey, serving as major channels for communication, news consumption, entertainment, and brand interaction. High engagement rates underscore their significance.
Breakdown
- Total Social Media Users (2026): 68.5 million
- Average Daily Time Spent on Social Media: 48 minutes
- Social Media Ad Spend (2026): €7.9 billion
Outlook
Turkey's social media usage is expected to remain robust, with platforms like TikTok continuing to gain popularity, especially among younger users. Video content and social commerce will likely drive further engagement and advertising revenue.
Sources: industry surveys, platform filings, and modeled estimates for 2026