Key figures
| Metric | Value | Note |
|---|---|---|
| Online Retail GMV | €60.2 billion | |
| E-commerce Penetration | 63.0% | of total retail |
| Cart Abandonment Rate | 74.0% | |
| Mobile Commerce Share | 51.5% | of e-commerce GMV |
| Average Order Value | €62.50 |
Overview
Poland's e-commerce market is experiencing dynamic growth, fueled by increasing internet penetration, a growing middle class, and a maturing logistics infrastructure. Online retail is rapidly gaining traction.
Breakdown
- Top E-commerce Categories (2026): Electronics (€16.5B), Fashion (€15.1B), Home Goods (€9.0B), Toys & Hobbies (€6.0B), Beauty & Personal Care (€5.5B)
- Payment Mix (2026): Bank Transfers/BLIK 45%, Credit/Debit Cards 30%, Digital Wallets 15%, Cash on Delivery 10%
- Cross-Border E-commerce Share: 17%
Outlook
Poland's e-commerce GMV is forecast to continue its strong expansion. Improvements in payment options, logistics, and increasing consumer trust in online shopping will drive this growth, with mobile commerce playing an increasingly vital role.
Sources: industry surveys, platform filings, and modeled estimates for 2026