Key figures
| Metric | Value | Note |
|---|---|---|
| Internet Users | 32.1 million | |
| Digital Ad Spend | $17.5 billion | |
| E-commerce Penetration | 69.5% | of total retail |
| Mobile Commerce Share | 63.8% | of e-commerce GMV |
| Average Time Online | 8h 15m | per day |
Overview
Saudi Arabia exhibits a highly engaged digital population with significant spending power, making it a key market for digital advertising and e-commerce. Government initiatives are further driving digital transformation.
Breakdown
- Digital Ad Spend by Channel (2026): Social Media Ads $7.0B, Search Ads $5.3B, Video Ads $2.6B, Other $2.6B
- E-commerce GMV (2026): $55.3 billion
Key E-commerce Segments: Electronics ($15.1B), Fashion ($13.8B), Home Goods ($8.3B) Outlook
Saudi Arabia's digital market is set for robust growth, fueled by a young, tech-savvy population and strong government support for digitalization. Mobile commerce and digital advertising will continue to be dominant forces in the market.
Sources: industry surveys, platform filings, and modeled estimates for 2026
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