Key figures
| Metric | Value | Note |
|---|---|---|
| Online Retail GMV | $55.3 billion | |
| E-commerce Penetration | 69.5% | of total retail |
| Cart Abandonment Rate | 72.0% | |
| Mobile Commerce Share | 63.8% | of e-commerce GMV |
| Average Order Value | $95.50 |
Overview
Saudi Arabia's e-commerce market is booming, characterized by high consumer spending, rapid adoption of online shopping, and a growing preference for digital channels. It represents a significant growth area within the retail sector.
Breakdown
- Top E-commerce Categories (2026): Electronics ($15.1B), Fashion ($13.8B), Home Goods ($8.3B), Beauty & Personal Care ($7.0B), Toys & Hobbies ($5.1B)
- Payment Mix (2026): Credit/Debit Cards 50%, Digital Wallets 30%, Cash on Delivery 15%, Bank Transfers 5%
- Cross-Border E-commerce Share: 28%
Outlook
Saudi Arabia's e-commerce GMV is forecast to continue its strong expansion, driven by ongoing digitalization efforts, increasing digital payment adoption, and a young, affluent population. Mobile commerce will remain the primary driver of growth.
Sources: industry surveys, platform filings, and modeled estimates for 2026