Key figures
| Metric | Value | Note |
|---|---|---|
| Search Ad Spend | $5.3 billion | |
| Organic Traffic Share | 57.0% | of website traffic |
| Local Search Usage | 78.0% | of internet users |
| SEO Spend | $2.2 billion | |
| Search Engine Market Share | Google 96.5% |
Overview
Search engines are a critical tool for consumers in Saudi Arabia to find information, compare products, and locate businesses. Both paid search and organic visibility are essential for digital marketing success.
Breakdown
- Search Ad Spend by Device (2026): Mobile $3.5B, Desktop $1.8B
- Top Search Queries: Product availability, Store locations, Prices, Contact information
- Local Search Impact: 86% of local searches lead to a visit or call
Outlook
Search ad spend in Saudi Arabia is projected to increase significantly, driven by the high intent of users actively searching for products and services. Investment in SEO will remain crucial for capturing organic traffic and maintaining brand visibility.
Sources: industry surveys, platform filings, and modeled estimates for 2026