Key figures
| Platform | Users (2026) | Time Spent (Avg. min/day) |
|---|---|---|
| 135.5 million | 45 | |
| 120.2 million | 55 | |
| TikTok | 95.1 million | 65 |
| YouTube | 150.0 million | 50 |
Overview
Social media platforms are deeply integrated into the daily lives of Indonesians, serving as primary channels for communication, entertainment, and information. High engagement rates make them critical for brand interaction.
Breakdown
- Total Social Media Users (2026): 190.5 million
- Average Daily Time Spent on Social Media: 55 minutes
- Social Media Ad Spend (2026): $14.3 billion
Outlook
Indonesia's social media landscape will continue its dynamic growth, with platforms like TikTok seeing rapid user acquisition. Video content, influencer marketing, and integrated social commerce features are expected to drive further user activity and advertising revenue.
Sources: industry surveys, platform filings, and modeled estimates for 2026