Key figures
| Metric | Value | Note |
|---|---|---|
| Smartphone Penetration | 78.2% | of population |
| Mobile Commerce Share | 60.1% | of e-commerce GMV |
| Average App Usage Hours | 4h 45m | per day |
| Mobile Internet Users | 80.1 million | |
| Mobile Ad Spend | $27.2 billion |
Overview
Mobile devices are the primary means of internet access for a vast majority of Mexicans. High smartphone penetration underpins the rapid growth of mobile commerce and app-based services across the country.
Breakdown
- Top App Categories by Usage Hours: Social Media (40%), Entertainment (22%), Gaming (14%), Communication (10%), Other (14%)
- Mobile Payment Share (2026): 65% of mobile transactions
- Mobile E-commerce GMV (2026): $66.4 billion
Outlook
The prevalence of mobile in Mexico is expected to intensify. Continued smartphone adoption, coupled with expanding mobile internet infrastructure, will further solidify mobile as the dominant channel for commerce, communication, and content consumption.
Sources: industry surveys, platform filings, and modeled estimates for 2026