Key figures
| Channel | Share (2026) | Note |
|---|---|---|
| Cloud AI Platforms | 50% | Services offered by AWS, Azure, GCP |
| Direct Sales (Software/Hardware) | 30% | Enterprise software and AI chip vendors |
| AI Services & Consulting | 15% | Specialized firms providing implementation |
| App Marketplaces & App Stores | 5% | AI-powered applications and tools |
Overview
In 2026, the AI and machine learning market primarily accesses customers through cloud-based AI platforms, which offer scalable infrastructure and pre-built models. Direct sales of AI software and hardware also remain significant.
Breakdown
- Cloud providers offer comprehensive AI/ML services, making them a central hub for development and deployment.
- Direct sales cater to large enterprises with specific AI hardware needs or proprietary software solutions.
- AI services and consulting firms are essential for guiding organizations through complex AI implementations.
- App marketplaces provide access to a wide range of AI-powered applications for various use cases.
Outlook
Cloud platforms will continue to dominate the channel mix for AI and ML through 2026, offering ease of access and scalability. However, the growth of specialized AI consulting services will also be a key trend.
Sources: industry surveys, platform filings, and modeled estimates for 2026