Key figures
| Metric | Value | Note |
|---|---|---|
| Online Retail GMV | $110.5 billion | |
| E-commerce Penetration | 62.5% | of total retail |
| Cart Abandonment Rate | 71.0% | |
| Mobile Commerce Share | 60.1% | of e-commerce GMV |
| Average Order Value | $65.20 |
Overview
Mexico's e-commerce market is experiencing explosive growth, fueled by increasing internet access, a young population, and a burgeoning middle class. Online retail is rapidly becoming a mainstream shopping channel.
Breakdown
- Top E-commerce Categories (2026): Electronics ($30.1B), Fashion ($25.4B), Home Goods ($18.8B), Toys & Hobbies ($12.1B), Beauty & Personal Care ($10.5B)
- Payment Mix (2026): Digital Wallets 35%, Credit/Debit Cards 30%, Bank Transfers 20%, Cash on Delivery 15%
- Cross-Border E-commerce Share: 18%
Outlook
Mexico's e-commerce GMV is projected to soar in the coming years. Continued expansion of digital payment options, logistics improvements, and a growing consumer comfort with online shopping will drive this growth, with mobile commerce playing a pivotal role.
Sources: industry surveys, platform filings, and modeled estimates for 2026