Key figures
| Channel | Share (2026) | Note |
|---|---|---|
| Direct Sales (Website) | 50% | Primary channel for hosting providers |
| Affiliate Marketing | 20% | Key driver for new customer acquisition |
| Resellers & Partnerships | 15% | Leveraging existing business relationships | 10% | Platforms offering bundled services |
| Other | 5% | Referrals, events, etc. |
Overview
The domain and hosting market in 2026 relies heavily on direct sales through provider websites. Affiliate marketing and reseller programs play a significant role in expanding reach and acquiring new customers.
Breakdown
- Direct sales offer providers control over branding and customer relationships.
- Affiliate marketing incentivizes third parties to drive traffic and conversions.
- Reseller programs enable agencies and IT consultants to offer hosting services under their own brand.
- Marketplaces provide a consolidated platform for comparing and purchasing hosting solutions.
Outlook
Direct sales will likely remain the dominant channel, but affiliate marketing and strategic partnerships will continue to be crucial for driving growth and market penetration through 2026.
Sources: industry surveys, platform filings, and modeled estimates for 2026