Key figures
| Metric | Value | Note |
|---|---|---|
| E-commerce GMV | $150 billion | Up 14% year-over-year |
| Cart Abandonment Rate | 71% | Across all online carts |
| Payment Mix | Cards 58%, Digital Wallets 28%, BNPL 11% | Primary payment methods |
| Cross-Border E-commerce | $18 billion | Value of imported goods |
| Average Order Value | $130 | Across all categories |
Canada's e-commerce market is projected to achieve significant GMV in 2026, reflecting strong consumer adoption of online shopping. Addressing cart abandonment remains a key focus for improving conversion rates.
Overview
Online retail in Canada is expanding rapidly, supported by improved logistics and a growing preference for digital convenience. The payment landscape is evolving, with digital wallets and Buy Now, Pay Later (BNPL) options gaining traction among consumers.
Breakdown
- Top E-commerce Categories: Electronics, apparel, and home goods lead sales.
- Cart Abandonment Factors: Shipping costs, mandatory account creation, and lengthy checkout processes.
- Payment Trends: Increasing use of digital payment solutions for faster transactions.
Outlook
Canada's e-commerce GMV is expected to continue its strong growth in 2026, driven by innovations in online retail and enhanced mobile shopping experiences. Reducing cart abandonment through optimized checkouts and transparent pricing will be critical.
Sources: industry surveys, platform filings, and modeled estimates for 2026