Key figures
| Metric | Value | Note |
|---|---|---|
| Online Retail GMV | €65.3 billion | |
| E-commerce Penetration | 75.2% | of total retail |
| Cart Abandonment Rate | 70.5% | |
| Mobile Commerce Share | 58.9% | of e-commerce GMV |
| Average Order Value | €90.10 |
Overview
The Dutch e-commerce market is mature and continues to expand, driven by high consumer trust, efficient logistics, and a strong preference for online shopping. It represents a significant portion of overall retail sales.
Breakdown
- Top E-commerce Categories (2026): Electronics (€18.5B), Fashion (€16.3B), Home Goods (€10.1B), Toys & Hobbies (€6.5B), Food & Grocery (€5.9B)
- Payment Mix (2026): iDEAL 55%, Credit/Debit Cards 25%, Digital Wallets 10%, Bank Transfers 10%
- Cross-Border E-commerce Share: 25%
Outlook
Netherlands' e-commerce GMV is expected to see continued growth, supported by ongoing digitalization and a robust online retail infrastructure. Reducing cart abandonment and enhancing mobile checkout experiences will be key focus areas.
Sources: industry surveys, platform filings, and modeled estimates for 2026