Social Commerce Categories Statistics in Tunisia (2026)
Updated April 2026 · Tunisia · Social Commerce
850
Total social commerce sales (USD millions)
Estimated total sales generated via social platforms in 2026
48%
Percentage of internet users engaging in social commerce
Share of Tunisian internet users involved in social commerce activities
Fashion & Apparel
Most popular social commerce category
Leading category driving social commerce transactions in Tunisia
45
Average order value (USD)
Average spend per transaction on social commerce platforms
120,000
Number of active social commerce sellers
Registered sellers actively selling via social channels in 2026
Key Insight: By 2026, social commerce in Tunisia has seen significant growth, with nearly half of internet users participating in online buying via social media. The fashion and apparel sector dominates this space, reflecting the country's youthful and style-conscious demographic. The total sales have reached around USD 850 million, driven by increased smartphone penetration and improved digital infrastructure. Small and medium-sized enterprises are increasingly leveraging platforms like Facebook and Instagram to reach wider audiences.
The average order value stands at around USD 45, indicating a shift towards more frequent and smaller transactions. The rise of active social commerce sellers, numbering over 120,000, showcases the expanding digital marketplace. This trend boosts local entrepreneurship and provides consumers with diverse options. As social commerce continues to mature, it is expected to further integrate with traditional retail, fueling economic growth and digital inclusion across Tunisia.
Frequently Asked Questions
What are the main social media platforms used for commerce in Tunisia?
Facebook, Instagram, and WhatsApp are the primary platforms facilitating social commerce in Tunisia.
How has social commerce impacted small businesses in Tunisia?
Social commerce has enabled small businesses to reach broader audiences, increase sales, and reduce reliance on physical retail spaces.
Methodology
These projections for Tunisia are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: April 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.