Email Marketing and Deliverability Statistics in Tunisia (2026)

Key Insight: In 2026, Tunisia's email deliverability rate stands at 85%, reflecting improved inbox placement thanks to better sender reputation and spam filters. The open rate of 22% indicates a steady engagement level, supported by increased mobile email access, which is now at 78%. These stats suggest that businesses in Tunisia are increasingly optimizing their email campaigns for mobile users, resulting in higher engagement. The ROI of €6.50 per €1 spent underscores the effectiveness of email marketing in Tunisia's growing digital economy. Despite moderate open rates, the click-through rate of 4.8% shows room for improvement in content relevance and call-to-action strategies. As digital literacy improves, Tunisian marketers are expected to refine their email tactics, boosting overall campaign success.

Methodology

These projections for Tunisia are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.