Mobile Video Consumption and Marketing Statistics in Thailand (2026)
Updated March 2026 · Thailand · Mobile Marketing
45 million
Mobile Video Users
Number of mobile video viewers in Thailand in 2026
1 hour 45 minutes
Average Daily Video Time
Average daily time spent on mobile videos per user
฿18 billion (USD 510 million)
Mobile Video Ad Spend
Annual mobile video advertising expenditure in Thailand
78%
Social Media Video Content
Percentage of social media content in video format
YouTube 65%, TikTok 22%, Facebook 10%
Video Platform Market Share
Distribution of popular video platforms in Thailand
Key Insight: Thailand's mobile video landscape in 2026 demonstrates significant growth, with nearly half the population engaging heavily with video content daily. The average user now spends about 1 hour and 45 minutes each day watching videos on their mobile devices, reflecting increased consumption driven by improved internet infrastructure and mobile device affordability. Marketers are capitalizing on this trend, with advertising spend reaching over ฿18 billion, indicating robust investment in mobile video advertising.
Social media remains a dominant channel for video content, with 78% of social media content being video-based. YouTube continues to lead the market, capturing 65% of the platform share, followed by TikTok and Facebook. This shift toward visual content emphasizes the importance for brands to optimize their video marketing strategies for mobile platforms, tapping into high-engagement channels to reach Thai consumers effectively.
Frequently Asked Questions
What is the most popular platform for mobile videos in Thailand?
YouTube remains the most popular platform, capturing 65% of the market share in 2026.
How much are companies investing in mobile video advertising in Thailand?
Businesses are expected to spend around ฿18 billion (USD 510 million) annually on mobile video ads in 2026.
Methodology
These projections for Thailand are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.