Pinterest Shopping & Social Commerce Statistics in South Africa (2026)
Updated March 2026 · South Africa · Social Commerce
6.2 million
Pinterest Users in South Africa
Number of active Pinterest users in South Africa in 2026
R2.3 billion (USD 150 million)
Social Commerce Revenue
Projected annual social commerce sales via Pinterest in South Africa
R1,150 (USD 75)
Average Purchase Value
Average amount spent per transaction on Pinterest shopping in 2026
25%
Growth Rate of Pinterest Shopping
Year-over-year growth of Pinterest-based social commerce in South Africa
38%
Percentage of Users Engaged in Shopping
Proportion of South African Pinterest users who have made a purchase via the platform
Key Insight: By 2026, Pinterest has solidified its role as a key social commerce platform in South Africa, with over 6 million active users engaging in shopping activities. The platform's visual discovery features continue to influence local consumer purchasing decisions, especially in fashion, home decor, and beauty sectors. The projected revenue of R2.3 billion underscores the rapid growth of social commerce, driven by increased mobile use and digital payment adoption.
Consumers are increasingly trusting Pinterest for product inspiration and purchase planning, with 38% of users having made at least one purchase through the platform. The average spend per transaction remains around R1,150, reflecting a trend toward higher-value, impulse, and planned purchases. Overall, the social commerce landscape in South Africa is expected to expand further, with innovative marketing strategies fueling growth and consumer engagement.
Frequently Asked Questions
What is the most popular product category for Pinterest shopping in South Africa?
Fashion and apparel dominate Pinterest shopping in South Africa, followed by home decor and beauty products.
How has mobile usage impacted Pinterest social commerce in South Africa?
Mobile devices are the primary access point, with over 85% of Pinterest shopping transactions completed via smartphones, boosting convenience and sales.
Methodology
These projections for South Africa are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.